Shopper's Paradise

The beauty of Gothenburg becomes apparent as you walk around the harbour and city centre and explore the different neighbourhoods that lend the area a pleasant and relaxing vibe. Countless cafés grace the street corners and world-class restaurants delight with expertly-prepared dishes showcasing the freshest ingredients. Gothenburg offers year-round excitement, with attractions such as the Liseberg amusement park, the renowned Göteborg Film Festival, and the acclaimed Way Out West music festival, ensuring there's always something extraordinary to discover and enjoy.

Stockholm is a city of contrasts. Trends in music, design, fashion, and technology are born here. Hip bars and world-class restaurants are shoulder-to-shoulder with historical cafés and cosy neighbourhood pubs. Stockholm is simultaneously urban and close to nature, and water is an ever-present feature in this city where the lake and sea meet. The atmosphere is open, tolerant, and welcoming, and diversity and innovation are highly encouraged. Stockholm is a city for everyone.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.