Matsuyama
Set against a backdrop of historical buildings, Matsuyama is a vibrant city of living traditions. Here, haiku poetry still holds a significant place in daily life. With a jam-packed calendar of seasonal festivals, visitors are guaranteed to find something captivating to experience all year round. Getting around the city is easy with a network of vintage trams and steam trains at your service. In addition, Matsuyama boasts miles of sandy beaches, which provide a scenic view of the Seto Inland Sea, filled with beautiful islands.