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Europe Austria Vienna Shopping Zur Schwäbischen Jungfrau

Overview

Zur Schwäbischen Jungfrau

The guide was updated: 2024-04-16

The store Zur Schwäbischen Jungfrau has been Vienna’s number one source for sophisticated textile and quality fabrics. This is Europe's oldest clothing shop and almost every item sold in the three-floor store can be customised at the moment. One of their hand-embroidered centrepieces makes for a unique souvenir.

Useful Information

Address: Graben 26, District 1, Vienna
Opening hours: Mon–Sat 10am–6pm, Sun closed
Website: zsj.at
Public Transport: Underground: U1, U3 (Stephansplatz)
Phone: +43 1 535 53 56
Email: office@zsj.at

Our travel guides are free to read and explore online. If you want to get your own copy, the full travel guide for this destination is available to you offline* to bring along anywhere or print for your trip.

*this will be downloaded as a PDF.

Price

€4,95

Purchase

Kärntner Straße

Kärntner Straße

The route along Kärntner Straße, running from the Vienna State Opera to Stephansplatz is the most popular shopping street in Vienna. This high-street mainly hosts big international brands, but on its side streets some shops of local specialities can still be found. Stop by at Steffl department store with its luxury designers and fabulous panoramic elevator. Peek & Cloppenburg is another architectural highlight, while the Swarovski store offers a very special shopping experience.

Mariahilfer Straße

Mariahilfer Straße

The longest shopping street in Vienna, Mariahilfer starts close to the Ringstraße and goes up until Westbahnhof railway station. In between, department stores, large branches of the European clothing chains, home decor stores and street cafes can be found. There are plenty of small boutiques in the side streets which offer some great, more traditional products.

Naschmarkt

Naschmarkt

Vienna Naschmarkt, on the plateau above the Wien River, is an absolute must for any visitor to Vienna. Shoppers can find a huge selection of fresh fruit and vegetables, fish, meat, spices and exotic specialties from many countries, such as Italy, Greece and Turkey in the 123 fixed stands along a 1.5 km walk. Stop by for some of the best kebab and falafel wraps to be found in town.

Altmann & Kühne

Altmann & Kühne

Around 50 types of the finest pralines have been on offer here since 1928, making ideal souvenirs for any visitor to Vienna. The Viennese confectioner’s handmade specialty is known as Liliput confectionery and it is still made according to an original recipe.

Kohlmarkt & Goldenes Quartier

Kohlmarkt & Goldenes Quartier

The luxury shopping area Kohlmarkt offers flagship stores for major brands. Having once housed the Royal Court's appointed jewellers, Kohlmarkt still sticks to the legacy with shimmering windows by famous brands and traditional Viennese jewellers. The neighbouring Goldenes Quartier is a modern shopping area located at the core of Vienna Old Town and packed with stores of international luxury brands, including Louis Vuitton, Armani, Prada and Miu Miu.

Flea Market at Naschmarkt

Flea Market at Naschmarkt

There is a flea market taking place every Saturday between 6:30 am and 2 pm at Vienna’s Naschmarkt. This is the largest market of this type in Vienna and one of the best in Europe; framed by the stunning Art Nouveau buildings surrounding the square one can expect to browse for hours among the stalls selling everything from valuable antiques, furniture and china to second-hand clothing, books and records.

Augarten Porcelain Flagship Store

Augarten Porcelain Flagship Store

Founded in 1718, the Vienna Porcelain Manufactory is the second oldest in Europe. Now, as then, porcelain is made and painted by hand. This makes each piece unique. You can buy one of the artworks that are on display or ask for luxury, personalised porcelain items. The Porcelain Museum is located in a wing of Schloss Augarten, amidst the former imperial gardens. Permanent and temporary exhibitions walk visitors through the history of porcelain making in Vienna since 1718.

Mühlbauer Hat Manufacturer

Mühlbauer Hat Manufacturer

Mühlbauer is a world-famous family run factory creating prime-quality design hats since 1903. All pieces are unique and hand made: new collections come out every season and they ship customised hats worldwide. Their trendy headgear includes gems such as feather pillbox hats made of satin and extraordinary palm fibre creations.

Karmelitermarkt

Karmelitermarkt

Karmelitermarkt is one of the oldest markets in Vienna. Located in a picturesque square, it's smaller and less crowded than popular Naschmarkt but it has at least as much to offer. Just a short distance from the Old Town, the area has recently been revamped with young and buzzing bistros and artists shops. On Friday and Saturday, local farmers sell fresh fruit and vegetables, home baked bread and genuine Viennese gastronomy's products.

Hamtil & Söhne

Hamtil & Söhne

If you're looking for the best souvenir to buy in Vienna, Hamtil & Söhne should be your first choice. The focus is on high-quality design, original gift and authentically Viennese products.

Zur Schwäbischen Jungfrau

Zur Schwäbischen Jungfrau

The store Zur Schwäbischen Jungfrau has been Vienna’s number one source for sophisticated textile and quality fabrics. This is Europe's oldest clothing shop and almost every item sold in the three-floor store can be customised at the moment. One of their hand-embroidered centrepieces makes for a unique souvenir.

Ringstrassen-Galerien

Ringstrassen-Galerien

Integrating old and contemporary architecture, Ringstrassen-Gallerien is a shopping centre with 60 shops, 6 restaurants and a large supermarket located just in Vienna city center.

Gerstner K.u.K. Hofzuckerbäcker

Gerstner K.u.K. Hofzuckerbäcker

A former Imperial patisserie and confectionery, Gerstner has a stunning shop at the ground floor of Palais Todesco selling the best of Viennese pastry-making tradition. Here you will find the finest handmade delicacies, such as cakes, truffles, cupcakes, petit fours and pralines.

Lindengasse

Lindengasse

A narrow side street close to the major street Mariahilfer Straße and just at the core of the creative district of Neubau, Lindengasse has evolved into a centre for emerging fashion designers, with a large number of small boutiques lined along the street selling independent fashion, rare sneakers, creative children clothing and streetwear.

Blühendes Konfekt

Blühendes Konfekt

The "blossoming confections" by artist-chocolatier Michael Diewald are unique. In his workshop in the 6th district, he crafts beautiful chocolate treats decorated with wild fruit, herbs and dried flowers. Chocolate and marzipan are organically sourced, while the berries and aromas come directly from the Viennese Woods. In the shop customers will find a selection of season treats changing throughout the year. On Thursday drop by the confectionery workshop to watch the team at work and sample the produce.

MQ Point

MQ Point

The MQ Point is more than a museum shop: you’ll find unusual gifts, a selection of unique design and local fashion to bring back home with you. Cups, bags, buttons and T-shirts with humorous prints are some of the changing items on sale.

Brunnenmarkt & Yppenplatz

Brunnenmarkt & Yppenplatz

Yppenplatz has turned into one of Vienna’s most hip and eclectic districts. The area is home to many artists' shops and independent boutiques, some of the city's most appreciated eateries and to lively and cosmopolitan markets. With its 170 market stalls, Brunnemarkt is one of the biggest permanent markets in Europe: local farmers and artisans gather here to sell their products beside stalls with Turkish and Balkan specialities. Stop by at Staud's delicatessen shop, famous for its exquisite jams and pickled vegetables.

Gumpendorfer Straße

Gumpendorfer Straße

The area around Gumpendorfer Straße, between Naschmarkt and Mariahilfer Straße, offers plenty of galleries, interior design shops, cosy cafes and independent fashion boutiques. A lively and creative atmosphere permeate Gumpendorfer Straße and dining opportunities abound here, making it a popular place to head to in the evening.

Zuckerlwerkstatt

Zuckerlwerkstatt

The Zuckerlwerkstatt candy shop, located just in the heart of Vienna, produces handmade candies following century-old recipes and traditional techniques. The making of this sugary artworks can be attended everyday at the open-view kitchen or learnt during one of the workshops. Popular with both locals and tourists are the traditional Austrian silk candies: pillow-shaped and filled with chocolate, or the colourful rock candies, decorated with motifs, images and writings.

Lena Hoschek

Lena Hoschek

The world-famous Austrian fashion designer Lena Hoschek has created her very own style that can be found for sale at the her flagship store in Spittelberg. Inspired by the 1950s, with classic cuts and pin-up silhouette, Hoschek's original interpretation of vintage outfits has gained the attention of many international celebrities, who has prised the feminine cuts with a modern twist of her design. At her studio boutique you'll also find her popular version of the traditional Austrian dirndl.

Vienna Silver Factory

Vienna Silver Factory

Right in the city centre, a boutique belonging to Vienna Silver Factory, which has over 100 years of tradition attracts visitors with numerous silver products from both classics of the Viennese silversmith art and modern design. The meticulously crafted silverware are part of the city's cultural history and visiting the boutique, even if you're not planning to buy anything, is an experience itself. Check out the stunning Art Deco pieces on display here.

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