Qatar is a land where tradition meets modernity. It is a country whose people are rooted in their heritage while maintaining an eye on the future, and Qatar’s growing global role in business, politics, and education. Qatar holds thrills and novel experiences for all. It offers a window to the past – and a glimpse into the future, all under the umbrella of that famous Arabian hospitality.

For centuries, Jeddah, where the desert meets the sea, has been a crossroads for traders, travellers and pilgrims in the Red Sea. As Saudi Arabia’s second-largest city, it thrives with eclectic dining, bustling shopping districts, and a uniquely liberal social scene. Yet, its true significance lies in its role as the gateway for millions en route to the holy cities of Mecca and Medina. Rich in history and brimming with character, Jeddah offers a dynamic blend of tradition and modernity.

Luleå is the heart of northern Sweden, offering both the convenience of a large city and the charm of a small town. This city is a true winter wonderland with its sprawling white landscapes. And during the summer, it is a sun-soaked island city that consistently ranks high on sun-drenched destinations. Luleå offers a perfect blend of natural beauty and culture, shopping, and entertainment.

With fewer than half a million people, the 'little big city' of Bratislava ranks among Europe's most relaxed capitals since everything is in close vicinity or a short walk away. Vienna (80km) and Budapest (200km) — are also reachable by boat through the river Danube. Slovakia's capital boasts an old-town charm, sophisticated restaurants, traditional pubs, good music ranging from jazz to opera, and an urban design that allows you to enjoy your visit without exhausting yourself. All this with Central Europe's greatest river as a backdrop.