Festivals and dancing are integral to life in the Cook Islands. The traditional Ura dance, a key part of their cultural heritage, is especially popular. Visitors are encouraged to join in these celebrations to experience the deep cultural and historical significance of these traditions. One of the most significant annual events is the Te Maeva Nui festival, celebrated around the national day on the 4th of August. This vibrant festival unites people from all the islands to celebrate the nation's self-governance with colourful floats, singing, dancing, drumming, and feasting.

In the Avarua district of Rarotonga, you can see (even just from the shore) the sunken wreck of the SS Matai. This cargo ship, which sank in 1916 while transporting cars from the United States to New Zealand, has become a preferred spot for divers and is celebrated for its historical significance and the vibrant marine life that surrounds it.

This cliffside hike is one of the best ways to take in the island, spanning approximately 9 km from Fira to Oia, with Imerovigli and several smaller villages in between. It’s not difficult, but parts of it are steep, rocky, and exposed, so bring water, sturdy shoes, and start early to avoid the midday heat. Expect churches, caldera views, and the occasional detour through quiet paths. It takes around 3–4 hours, depending on pace and photo stops. Ending in Oia means you can reward yourself with dinner and a view—just be ready for the crowds if you hit sunset.