In northeastern Småland, expansive forests meet Tjust archipelago's rugged cliffs and at the same time, its lush islands. Västervik is a destination of contrasts, where the possibilities for diverse experiences and activities are vast.

Drop anchor in Karlskrona, the city founded in 1680, when Charles XI decided to build the country's new naval base here. 340 years later, the naval base remains, and the well-preserved architecture and city plan impressed Unesco, which gave Karlskrona World Heritage status in 1998. Wherever you go, you can see magnificent churches and squares, parade streets and fortifications that attract visitors from all over the world. All this on several islands in an archipelago that Unesco has designated as one of seven biosphere reserves in Sweden.

Lübeck, a UNESCO World Heritage site since 1987, was one of the great mercantile cities in the Middle Ages. The Old Town island, surrounded by the river Trave and the canal, today still communicates the charm of a port. Travemünde is one of the most beautiful sea resorts of Europe which already in 1802 transformed the former fishing- and sailor village into a top address for bathers from near and far. The fascinating sailing Old-timer “Passat”, chugging deep-sea fishing boats and gigantic ferryboats can be admired on the Baltic Sea.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.

Valencia is one of the most vibrant cities in Europe. With a privileged location by the Mediterranean sea, it offers a perfect combination of beaches and culture, past and present. The birthplace of paella, it boasts a thriving food scene featuring Michelin-starred restaurants as well as quirky tapas bars. Its neighbourhoods come to life during traditional festivals like Las Fallas, and every night is lively in trendy districts like Ruzafa or El Carmen.