For more than one billion of the world's population, Mecca is the holiest of sites, being the birthplace of Prophet Muhammad and the city of the revelation. Due to its religious importance, millions of pilgrims come here year after year from every corner of the planet, making it one of the most culturally and ethnically diverse cities in the Muslim world, a true melting pot of peoples and cultures.

Home to Chianti wine, the Medicis and the Strozzis, Michael Angelo's David, Elba Island where Napoleon was exiled, and the legendary cities of Florence and Pisa, Tuscany is the fertile crescent of Italy where art, history and the pleasures of life shine on. Evergreen landscapes and breathtaking sights serves as cradle to the Italian culture and civilisation to thrive, and it remains today as one of the most appreciated Italian regions - one where the visitor might need to pinch on their arm to know they are not dreaming.

The Elbe River, lakes and canals, the historic Town Hall, the UNESCO World Heritage Site Speicherstadt and Kontorhaus District with Chilehaus, the nightlife on the famous Reeperbahn and the traditional Hamburg fish market shape the image of Hamburg, Germany’s green city on the waterfront. The HafenCity offers modern architecture and the new landmark, the concert hall Elbphilharmonie. In Hamburg — Germany's second biggest city — prestige, elegance and creativity are combined to create an edgy, modern vibe.

Capital of the beautiful region of Sicily, Palermo is a fascinating hidden gem awaiting to be discovered. This busy port city pulsates with vibrant energy, embodying a perpetual transformation that has firmly reinstated it among Europe's cultural hubs. Palermo is full of sights and treasures: from ornate Baroque churches and glorious Norman-Gothic architecture to elegant Art Nouveau villas and lively markets. Amidst the chaotic streets, the city's flamboyant spirit thrives, offering a delightful surprise at every turn.

Over the years, Taormina has been a source of inspiration for artists from all over the world. Celebrated as the idyllic destination par excellence, it represents the ideal place to escape from the chaos of city life. Located 200 metres above sea level, it is settled on a coastal terrace, overlooking the vastness of the Ionian Sea. The natural beauty of the hill from which the city rises is completed by the view of the imposing Etna volcano.