For over two billion people worldwide, Mecca is the holiest site, revered as the birthplace of Prophet Muhammad and the city where the Quran was revealed. Because of its profound religious significance, millions of Hajj pilgrims journey here every year from all corners of the globe, making Mecca one of the most culturally and ethnically diverse cities in the Muslim world — a true melting pot of peoples and cultures. Remember that this holiest of cities, known as Makkah, is only accessible to Muslims.

Trapani is one of the most romantic places in Sicily, and arguably all of the Mediterranean littoral. Characterised by long stretches of coast and coastal plains, this city is littered with lavish monuments and palaces, historical sites, windmills, near islands and a countryside that begs to be explored. By night, the region should be enjoyed over a glass of Marsala wine and fine food at a beachside restaurant, ideally facing west so one can enjoy some of the most spectacular sunsets in Europe.

Framed by the stunning snowy peaks of the Apennine Mountains, Pescara is the gateway to the rugged mountainous area of the Abruzzo region. The land tumbles through hilltop villages and down to the blue waters of the Adriatic Ocean. In the town of Pescara itself, the long ten-mile stretches of wide, clean and sandy beaches, superb food and wine explain why it is a favourite holiday spot among many seeking to enjoy both beach-side relaxation and mountain adventures.

Over a million visitors flock to the Kingdom of Crystal each year, an area spanning Kronoberg and Kalmar counties in Småland, within the municipalities of Emmaboda, Lessebo, Nybro, and Uppvidinge. Many return time and again, and it's easy to see why. Watching the glowing hot glass mass transform into delicate crystal or robust bowls is a spectacle that never grows old. Here, you can discover renowned glassworks and brands such as Orrefors, Kosta Boda, Skruf, Mats Jonasson Målerås, among others. Additionally, you can enjoy the best of Småland's nature, with its forests, lakes, stone walls, and a wealth of cultural experiences like Vilhelm Moberg's emigrant route.