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Head first to Calle Larga, where you’ll find fashion stalwarts Zara, Pull and Bear, S’fera, Massimo Dutti, Punt Roma, Precchio Colors Concept, and Oyshu for lingerie. Mango is in an old palacio where you shop among stone arches. For men, Jesús González sells suede, leather and corduroy jackets, sweaters and shirts, in lively colours that look stylish.

In addition, explore the streets of Calle Larga, especially Calle Algarve. The narrow lanes are lined with tiny shops selling things like buttons and lace by the metre. There are several good shoe shops near the lively covered market, which is a must-see. It brims with life and colour.

Jerez has three obsessions – horses, flamenco and sherry. De la Feria al Rocío, Calle Medina 59, has wonderful flamenco dresses for children and adults, in brilliant colours with loads of flounce. Take a look at tiny Revello too, tucked away at Calle San Pablo 18. For everything equestrian, Hipisur, the rider’s shop, Calle Circo 1, boasts 300,000 items!

The best places to buy sherry are the bodegas, but the Sherry Shop, Calle Divina Pastora 1, sells a vast array and arranges visits to small bodegas. On Sundays there’s a street market on Alameda Vieja from 11.00 to 14.00.